October 26, 2007, Mattapoisett, MA—BER inc, a leading provider of brand development, management, and communications services, proudly announced the launch of Pallatroni & Robichaud, PC’s new identity at the SouthCoast Business Expo, on Wednesday, October 24, 2007. Located in Mattapoisett, MA, Pallatroni & Robichaud, PC is a certified public accounting firm that provides personalized income tax, Certified QuickBooks Professional® advising, payroll, and bookkeeping support to small businesses, partnerships, nonprofit organizations, individuals, trusts, and estates.

The firm wanted to reflect the quality of their services by establishing a consistent and professional identity. In order to build upon the brand’s recognition, core elements from their previous identity were retained and a new look and feel that communicates their corporate values—attention to detail and to provide each client with personal service—was created. To view this identity, go to: http://www.BERinc.us/news.htm.

Pallatroni & Robichaud, PC’s business collection was spotlighted as one of three projects created by BER inc for Southeastern New England companies. Also on display was an announcement card designed for Sylvia Group of Insurance Agencies, located in Dartmouth, MA, a comprehensive identity for Stone L’oven Pizzeria, which is considering locations in the Greater Boston and Providence areas, and BER inc’s new Townwear™ and Townware™ merchandise lines.

BER inc is located in Mattapoisett, MA and has been in business since 1963. BER inc specializes in identity programs, in order to help companies build a distinguished, sound, profitable image. As a socially responsible investor, BER inc serves the community through their CSR program, making high-concept corporate graphic design services affordable to nonprofit organizations, and by offering educational workshops and seminars that teach business professionals how to build a unified brand and, thus, brand equity.

To learn more about BER inc’s services and community and educational programs, read team bios and client testimonials, view an online portfolio, and catch up on the latest news, go to www.BERinc.us.

Kerrin Adrian

Kerrin Adrian is executive director for BER inc.

With over 15 years of strategic brand development, management, and communications experience, Kerrin has successfully helped businesses and individuals in the publishing, hospitality, entertainment, financial, retail, construction, real estate, medical, insurance, manufacturing, and nonprofit industries receive a profitable return on their branding and marketing investments.

She has also instituted BER inc’s educational, corporate social responsibility, and value-added benefits programs, as well as developed and successfully piloted three branded retail lines.

Kerrin graduated magna cum laude from Boston University, with a Bachelor of Science in Communication.

Visit the BER inc website at: http://www.berinc.us

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