BER inc Presents to National Audience of Lightning Protection Business Owners and Heirs


FOR IMMEDIATE RELEASE

May 23, 2007, Mattapoisett, MA—BER inc, a leading provider of brand development, management and communications services, is pleased to announce that Kevin Barry, account manager, spoke on May 16th to a national audience of business owners in the lightning protection industry, and to their heirs about the importance of building brand equity. The talk included an educational presentation by Kerrin Adrian, project director, and Jane Ohrenberger, senior graphic designer, who provided a comprehensive overview of what a brand is and how a cohesive brand is developed, maintained and communicated. Held in Simsbury, Connecticut, this event was sponsored by East Coast Lightning Equipment, Inc. (ECLE) located in Winsted, Connecticut.

“I am sure that each of our customers will take a step towards focusing more on their professional image because of the info you provided,” said Jennifer Morgan, who owns and operates ECLE, which has been in business for over twenty years. "That is exactly what we had hoped to accomplish.”

The presentation guided participants through the brand appraisal process, helping them to evaluate the strengths and weaknesses of their own brands. “Our experience shows that successful companies don’t ever spend money on marketing,” said Barry. “They make a long-term investment in their most valuable asset—their brand.”

BER inc has been in business since 1963. The company’s corporate graphic design department provides educational workshops and seminars as a way to help business owners recognize the relationship between image and perception and to teach them how to build a unified brand. To learn more about BER inc’s educational programs, contact Kevin Barry at 508.758.2345 or kbarry@BERinc.us.

Kerrin Adrian

Kerrin Adrian is executive director for BER inc.

With over 15 years of strategic brand development, management, and communications experience, Kerrin has successfully helped businesses and individuals in the publishing, hospitality, entertainment, financial, retail, construction, real estate, medical, insurance, manufacturing, and nonprofit industries receive a profitable return on their branding and marketing investments.

She has also instituted BER inc’s educational, corporate social responsibility, and value-added benefits programs, as well as developed and successfully piloted three branded retail lines.

Kerrin graduated magna cum laude from Boston University, with a Bachelor of Science in Communication.

Visit the BER inc website at: http://www.berinc.us

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