October 10, 2008, Mattapoisett, MA—BER inc, a creative design firm specializing in corporate branding, will be presenting its educational seminar IMAGE COUNTS™ on Wednesday, October 22nd at the SouthCoast Business Expo. This seminar is open to the public free of charge and will be held from 11:30AM-12:30PM at White’s of Westport, 66 State Road.

IMAGE COUNTS™ is an educational seminar that literally and visually describes a brand, the branding process, and ways to increase brand equity. To get the most out of this experience, attendees are encouraged to bring a variety of their brand communications, such as business cards, stationary, brochures, ads, presentation materials, printouts of website pages, pictures of signage and vehicle lettering, uniforms, etc. Through honest analysis and careful assessment, attendees will learn how to appraise the strengths and weaknesses of their own brands and obtain helpful advice on how to improve their image, positioning, profits, and equity. Associations and companies that have offered IMAGE COUNTS™ to their members and customers have received the reward of a profitable education.

BER inc is located in Mattapoisett, MA and has been in business since 1963. BER inc specializes in identity programs, in order to help companies build a distinguished, sound, profitable image. As a socially responsible investor, BER inc serves the community through their CSR program, making corporate branding services affordable to nonprofit organizations, and by offering educational workshops and seminars that teach business professionals how to build a unified brand and, thus, brand equity.

To learn more about BER inc’s services and community and educational programs, read team bios and client testimonials, view an online portfolio, and catch up on the latest news, explore www.BERinc.us.

Kerrin Adrian

Kerrin Adrian is executive director for BER inc.

With over 15 years of strategic brand development, management, and communications experience, Kerrin has successfully helped businesses and individuals in the publishing, hospitality, entertainment, financial, retail, construction, real estate, medical, insurance, manufacturing, and nonprofit industries receive a profitable return on their branding and marketing investments.

She has also instituted BER inc’s educational, corporate social responsibility, and value-added benefits programs, as well as developed and successfully piloted three branded retail lines.

Kerrin graduated magna cum laude from Boston University, with a Bachelor of Science in Communication.

Visit the BER inc website at: http://www.berinc.us

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